Business cards: an essential communication tool
Business cards are a must-have communication medium for companies that have understood that despite the incursion of new technologies, these little pieces of cardboard remain timeless. However, to be effective, they must contain relevant information and display a unique style.
Choosing the right shape
The design and style of the name card should be your priority when you are about to create a business card, as this is what your customers will see in the first place.
In order to do this, it will be necessary to make sure that identity and contact information are well in the center and that the texts respect a coherent police strategy and a single size. The color of the background and that of the texts will also have to respect a chosen criteria of contrast.
The positioning of the texts on the card will also have to follow a certain logic. For example, texts should be aligned in the center or to the left for a more elaborate style. To ensure better readability, italics and overly complicated text fonts must be set aside.
On the other hand, colors that are too pronounced like red, orange or yellow that may break the aesthetics of your business card are equally uninteresting.
Finally, vertical texts should be avoided, as legibility would be adversely affected.
What about the format of your name card?
The classic business card has dimensions of 8.5 cm long and 5.4 cm wide. These dimensions are universal and correspond to those of a bank card, making them easy to carry on a daily basis in a cardholder or wallet.
For those who wish to create their business card and print them, it will be necessary to stick to classical style cards, designed with clear shades and decent readability. However, it is always recommended to call on a professional to design them, as this will ensure a fairly elaborate style.
It is also required to limit the amount of information presented on the card so that it is not overloaded. And since the portrait format is not very convenient for the layout, it is better to opt for the usual landscape format. However, nothing prevents you from retaining a more daring style, such as the mini-cards, which measure only 7 cm by 2, 8 cm, allowing for a marge of originality.
Elaborated business cards styles
It should be noted that the design and style of the business card must reflect the values of the company or the personality of the company. To do this, it is recommended to use the company’s colors on the card or to put the logo on one of the corners of the name card and to put the information in connection with it, so that the whole is harmonious.
Of course, it is imperative to pay attention to the legibility of the integrated text, so that the rendering is aesthetic. A combination of adequate font size and italics can provide such aesthetic graphical rendering.
Finally, it is also essential to bold the name and surname or the name of the company, but to keep these ordered in a classic font.